Exness, one of the world’s largest brokers, announces its agreement as the Official Regional Partner of LALIGA 

in Latin America. Home to legendary clubs like Real Madrid, Barcelona FC, and Atletico Madrid, LALIGA unites 

hundreds of millions of football fans across Latin America alone.  Drawing on LALIGA’s impressive popularity, this 

landmark sponsorship will boost Exness’ reach in this key strategic region.

Exness strengthens its position in LATAM with Strategic LALIGA Partnership

The partnership between LALIGA and Exness will span the two seasons: 2023/2024 and 2024/2025. The world’s 

biggest football ecosystem perfectly aligns with Exness’ plans to elevate its brand across the region and reinforce 

the company’s values of reliability and integrity. Using LALIGA’s brand elements, fans in the region can expect a 

number of exciting activations and experiences with LALIGA teams and current and former players. 

Alfonso Cardalda, Exness Chief Marketing Officer, expressed, “We are beyond excited to connect with Latin Americans 

through our shared passion for football. By joining forces with LALIGA, we tap into the heart of the region where 

football isn’t just a sport but a way of life.”

Jorge de la Vega, Executive Director of LALIGA, emphasized, “We are convinced that this agreement will allow us to 

strengthen our relationship with our fans and with our new partner, Exness. Together, we will be able to reach new levels 

of success.”

The association with LALIGA and its massive influence elevates Exness’ brand awareness and perception. As a trusted 

partner of this major league, Exness will integrate even more deeply into the local community and drive strong brand 

associations.