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Exness has become an Official Regional Partner of Spain’s football top league, LaLiga, in Latin America.
Set to cover the 2023/2024 and 2024/2025 football seasons, the sponsorship deal will link the global brokerage
firm with one of the most celebrated football leagues worldwide.
LaLiga is renowned as the world’s largest football ecosystem, featuring 20 clubs in LaLiga EA SPORTS and 22
clubs in LaLiga HYPERMOTION, as well as a global following of over 200 million on social media.
“A region where football isn’t just a sport but a way of life”
Home to iconic clubs such as Real Madrid, Barcelona FC, and Atletico Madrid, LaLiga boasts a vast fan base in Latin
America, which is expected to to enhance Forex broker’s visibility as it connects with the region’s passionate football
community.
The partnership aims to leverage LaLiga’s widespread popularity to promote Exness’ commitment to reliability and
integrity in the LATAM region. In turn, fans can anticipate a variety of engaging activations and experiences, including
interactions with LaLiga teams and notable current and former players.
Exness is recognized for its innovative approach to trading, blending technology and ethical practices to elevate the
trading experience for its clients. The partnership with LaLiga signifies a strategic expansion for Exness in Latin America,
promising to enhance its brand recognition and affirm its values of trust and excellence in the trading industry.
Alfonso Cardalda, Chief Marketing Officer at Exness, said: “We are beyond excited to connect with Latin Americans through
our shared passion for football. By joining forces with LALIGA, we tap into the heart of the region where football isn’t just
a sport but a way of life.”
Jorge de la Vega, Executive Director of LALIGA, added: “We are convinced that this agreement will allow us to strengthen
our relationship with our fans and with our new partner, Exness. Together, we will be able to reach new levels of success.”
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