Exness, a global retail market-maker, has unveiled a significant rebranding initiative, reflecting and reinforcing 

its position. Through a revamped visual identity, Exness turns the spotlight on the very values that helped it 

reach the top.

Featuring a new logo, defined by the distinctive exo emblem, the rebranding speaks to a sleeker, more modern 

design. Inspired by Exness’ recognisable initials, ‘e’ and ‘x,’ the exo embodies a fusion of head and heart, the 

mathematical and the human. These are the pillars that speak to Exness’ brand story and define the way it 

conducts business.

Carrying the legacy of the old logo, the exo also serves as a visual anchor, connecting the broker’s past achievements 

with its future vision, in this way honouring its legacy to forge its future. The brand’s font and colour palette have 

also undergone a makeover, featuring a more modern font and a brighter, bolder yellow.

Alfonso Cardalda, Exness chief marketing officer, commented, “At Exness, we believe that ‘good enough’ is not enough. 

This rebranding goes beyond aesthetics. Our new brand offers a nod to where we’ve come from and a promise that 

our values remain the same while we take bold new steps into the future. As companies evolve, so must their brand. 

It’s time for our brand to evolve and reflect who we are in the market. It’s time to take our identity to the next level, 

to show the world why we’re different from the rest and how we got this far.”

Launched on the cusp of Exness’ 15-year celebrations, the rebranding aligns with the broker’s remarkable achievements 

to date, including a monthly trading volume of up to $4.8tn, a headcount of over 2,000 employees, and a total of more 

than 700,000 active clients and 64,000 partners. These milestones highlight Exness’ enduring commitment to setting 

industry standards and reinforcing its status as the market leader.

“We’ve raised the bar in the trading industry, now we’re upping our game as a brand. As we usher this new era in, we will 

continue to reimagine the markets the way they should be, we will continue breaking records and we will continue to be 

wholeheartedly committed to our people — clients, partners and employees.” Cardalda added.

The updated branding will be rolled out across all Exness platforms in the coming weeks. The company assures a seamless 

transition, maintaining its high standard of service and support for all clients and partners.