The atmosphere at Adelaide United Football Club’s (AUFC) home ground, Coopers Stadium, on 29 October 2023 

was nothing short of electrifying. Not only were cheers echoing the stadium for AUFC impressive 6-0 victory 

against Melbourne City, but also in celebration of the upgraded partnership of Doo Group with AUFC. The partnership 

launch event unveiled Doo Group as the Gold Global Partner of AUFC, marking another new thrilling chapter for both 

parties in the journey of growth, innovation and mutual success. 

Doo Group and AUFC initially joined hands in 2022. Guided by shared values, both parties have been persistently 

challenging limits and striving toward greater heights in respective industries. Through various in-depth collaborations 

such as co-branded jerseys and brand interactions, Doo Group and AUFC decided to forge stronger ties in illuminating 

collective future. 

Doo Group X AUFC: Gold Global Partnership Unveiled 

To commemorate the upgraded partnership, Doo Group and AUFC initiated the Gold Global Partnership launch event. The 

momentous occasion included a series of activities, including Adelaide sightseeing, partnership meeting, stadium tour, signed 

shirt exchange and VIP match viewing experience for all Doo Group invited guests. The most significant highlight was the 

coin toss session, where our CEO, Windson Chan, represented Doo Group at Coopers Stadium for the Isuzu UTE A-League 

Men’s game held on 29 October 2023.  

The gesture served as powerful symbols, signifying the new beginning of a unified journey between Doo Group and AUFC. A 

group photo session also took place during the event, capturing and preserving the remarkable moments.  

As the Gold Global Partner of AUFC, Doo Group’s logo was featured on the LED display boards in the stadium and players’ shorts. 

During the match, Doo Group and AUFC witnessed the spirit of sport – dedication, trust and unity, aligning with the core values 

that bring both parties together. 

Forging New Horizons: Elevating Partnerships and Celebrating Innovation 

Standing as a global financial services group, Doo Group have consistently seized opportunities across diverse sectors, dedicated to 

creating exceptional value for our clients on a global scale. The upgraded partnership solidifies our commitment to provide clients 

with elevated experience through cross-domain integration.  

With the approach of Doo Group’s 9th anniversary, this remarkable moment stands as a pivotal point in our celebration of the 

promising journey. We eagerly anticipate the opportunities ahead and look forward to exploring a brighter future that embodies 

innovation, unity, and a high benchmark of success in the financial landscape.