Under the terms of the sponsorship deal, Axi will receive a range of marketing benefits, including exposure on 

the team’s jerseys, stadium signage, and social media channels.

In its capacity as a regional partner for Girona FC, Axi will work closely with the club on an array of promotional 

endeavors and fan engagement initiatives across Latin America. The sponsorship package includes exclusive 

events, unique promotions, and special experiences tailored for avid supporters of Girona FC in the region.

In the 2022/23 season, Girona FC has secured a sponsorship revenue of around $2.3 million. Overall, the club has 

onboarded 11 different brands and the highest-spending sponsors include Gosbi, Puma, Costa Brava Girona Tourist 

Board, Estrella Damm, and Viajes el Corte. The sponsorships account for 70% of the club’s total revenue and also 

reflect a diverse range of industries and companies that are eager to align themselves with Girona FC’s image and 

fan base.

Hannah Hill, Head of Brand and Sponsorship at Axi, commented: “We couldn’t be more excited about this incredible 

new partnership that brings two dynamic forces even closer in  the world: football and trading. This collaboration 

represents a shared vision, a united passion and a commitment to success. Giving our traders and clients an edge is 

key for us, and through this new partnership we hope to raise awareness of a region that has been key to Axi, while 

delivering unforgettable experiences to our traders within the LATAM region.”

Delfí Geli, President of Girona FC, added: “We are very excited about our new partnership with the world’s leading 

broker, Axi. Leveraging its extensive experience of more than 15 years, it has consistently demonstrated innovation 

and earned a reputation for credibility. We want to start working together to elevate both the Club and Axi to 

unprecedented levels of success.”

The news comes shortly after Axi signed a sponsorship deal with Bahia, one of Brazil’s most popular soccer clubs. The 

deal will see the Aussie broker become the club’s official sponsor for the upcoming season, with its logo featured 

prominently on the team’s jerseys and other marketing materials.

The sponsorship deal is part of Axi’s broader strategy to expand its operations in Brazil and tap into the country’s 

growing consumer market. Brazil is the fifth-largest country in the world by population, and its people are known for 

their love of soccer, making it an ideal market for a sports sponsorship deal.

Axi also renewed its flagship sponsorship deal with soccer giant Manchester City. As part of a commercial expansion 

with the Premier League champions, Axi has extended its multi-year deal and expanded the sponsorship rights to 

include Manchester City women’s team. Previously known as AxiTrader, the Australian FX and CFD broker has originally 

become the ‘Official Online Trading Partner’ of the English Premier League club back in 2020.