In a bid to expand its brand presence in Latin America, FX broker Axi has signed a sponsorship deal with Bahia, one of Brazil’s most popular soccer clubs. The deal will see the Aussie broker become the club’s official sponsor for the upcoming season, with its logo featured prominently on the team’s jerseys and other marketing materials.

The sponsorship deal is part of Axi’s broader strategy to expand its operations in Brazil and tap into the country’s growing consumer market. Brazil is the fifth-largest country in the world by population, and its people are known for their love of soccer, making it an ideal market for a sports sponsorship deal.

Bahia is a well-known soccer club in Brazil, with a large and loyal fan base. The team has won numerous domestic titles over the years, and its matches are watched by millions of fans across the country. By sponsoring Bahia, Axi hopes to tap into the club’s popularity and reach a wider audience of potential customers.

Raul Aguirre, CEO of Bahia SAF, commented: “We are thrilled about for our new partnership with Axi. With over 15 years of expertise as a Forex and CFD broker, Axi has proven itself a proven track record across for its innovation and dependability, credibility, and integrity. We look forward to a great collaboration and to working together to take both the club and Axi to the next level.”

Louis Cooper, Chief Commercial Officer at Axi, added: “This new partnership with Esporte Clube Bahia is an exciting addition to our sponsorship portfolio, and one that compliments the global nature of our Man City relationship, allowing us to focus on a region that’s been important to us for some time, and continues to grow.”

Under the terms of the sponsorship deal, Axi will receive a range of marketing benefits, including exposure on the team’s jerseys, stadium signage, and social media channels.

The move comes barely two months after Axi renewed its flagship sponsorship deal with soccer giant Manchester City. As part of a commercial expansion with the Premier League champions, Axi has extended its multi-year deal and expanded the sponsorship rights to include Manchester City women’s team. Previously known as AxiTrader, the Australian FX and CFD broker has originally become the ‘Official Online Trading Partner’ of the English Premier League club back in 2020.

At the time, the deal coincided with a refresh of the Axi brand, and the company said the partnership with Manchester City makes its services portfolio more accessible to more traders across the 100+ countries they operate in.

Axi is a business name of AxiCorp Financial Services Pty Ltd which represents a group of companies regulated by the Financial Conduct Authority of the United Kingdom and the Australian Securities & Investment Commission.