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Beyond profit: How Exness balances market leadership with sustainability
Source:https://www.reuters.com/plus/acumen-stories/cop-28/exness | Author:finance-102 | Date2023-12-20 | 240 Views | Share:
Since its inception in 2008, Exness has had a core mission: to redefine and democratize traders’ access to the markets, offering every investor, no matter how small, a secure and transparent platform to seek trading opportunities.

Fast forward 15 years and the company’s reach and achievements are undeniable: an active client base of 

over 600,000 across more than 100 countries, a monthly trading volume of over $4 trillion, and offices in all 

corners of the globe, from London to Cape Town.


But to Exness, profitability and success are only part of its mission. In a world grappling with challenges like 

climate change and rising costs, the broker balances profitability with responsibility. To Exness chief customer 

officer Damian Bunce, it is equally important for corporations to embrace environmental and social causes.


To address these responsibilities at a corporate level and develop effective corporate social responsibility (CSR) 

action, the company formed a community division. By focusing on two pillars it deems fundamental for the future

 - the protection of the environment and the enhancement of education - this unit underlines the company’s 

commitment to the communities it operates in.


A prime example of Exness' active approach was during the catastrophic wildfires in Cyprus in the summer of 2021. 

Recognizing the magnitude of the environmental crisis, Exness collaborated with local authorities to facilitate solutions 

that could address wildfires at their core. The company’s CSR plan spanned the funding of reforestation programs, 

the donation of three fire trucks, and the development of state-of-the-art airborne surveillance systems for early wildfire 

detection. The latter exemplifies the company’s tech-driven approach not only towards its product and internal operations 

but also its social contributions.


Steering the conversation towards fintech’s role in sustainable development, Exness’ Bunce highlighted its transformative 

power – how innovations in the sector not only enhance efficiency but also foster a greener future. Digital financial solutions 

are reducing the consumption of physical resources, promoting paperless transactions, and fostering transparency in supply 

chain management.


As online trading is reliant on data centers, Mr. Bunce emphasized Exness’ commitment to partnering with data center 

suppliers that share the same vision for sustainability. The company’s collaboration with data centers that target 100% 

carbon neutrality by 2030, ensures that its data-driven operations have minimal to zero carbon footprint.


Dedicated to transparency, the broker also acknowledges the importance of extending its sustainability targets with more 

eco-friendly collaborations and solutions. This includes partnering with blockchain systems that favor proof-of-stake instead 

of proof-of-work algorithms.


Looking ahead, Exness has a clear roadmap: prioritizing carbon offset and environmental preservation. By focusing on fintech

 innovations with sustainability principles, Exness leads by example, proving that financial success and social and environmental 

responsibility can, and should, coexist.